Copywriting

Service Overview

Most business writing is spectacularly mediocre. It’s bland, soulless, and forgettable, and prospective clients know it. Your competitors are churning out content that sounds like it was written by a committee of robots who learned English from instruction manuals.

This is excellent news for you.

Because when everyone else is aggressively boring, even moderately interesting content becomes magnetic. And when you invest in genuinely good copywriting, you can easily become a thought-leader in your field.

Enter, me. I’m here to whip up some semantically superb content on your behalf. 

Whether it’s web pages or whitepapers, case studies or captivating emails, I’ll make sure your brand stands out from the crowd. With your blogs and website content taken care of, you can get back to running your business, safe in the knowledge that I’ve got your content covered.

Choosing the right tone of voice

Corporate jargon and sticking to the point? Nah - we’re keeping it casual. Bin your tuxedo, set fire to your blazers, put on your PJs, and turn on the kettle. Conversational copy runs like a catch up with your best pal. Maybe we’ll even drop in some cheeky puns that make you roll your eyes and crack a smile.

Industry leaders write from a position of authority. An authoritative tone should be confident, clear, and diplomatic, assuring readers that the firm can be trusted to provide expert insights that clients can depend on.

Create an air of sophistication through your written content. Luxurious copy is carefully crafted using elegant semantic fields, whisking the reader away with indulgent adjectives and languid sentence structures.

It’s not what you say, it’s how you say it. Corporate language is concise, polished, and professional. Every sentence is carefully crafted to champion a firm’s expertise and boost its credibility. 

Buckle up, buttercup. We're about to challenge everything you thought you knew. Epic content hypes you up, blows your mind, and keeps you on the edge of your seat. Superlatives. Hyperbole. Exclamation marks! Brace yourself for something truly impactful!

No frills, no fuss. Straightforward copy gets to the point quickly and provides the information you need in the most direct manner. Efficiency and clarity are key, and insights are presented concisely.

Fun fact I have for you. Founded on Star Wars Day, Arcanum Copy was. In any tone of voice, I can write. Samples of something you like, you can send, and mimic the voice for you I will! Strong with the force, I am. And strong with the force can you be, with my help. :P

Notebooks

Copywriting Services

Website Copy & Brand Messaging
Blog Posts & Articles
Email Marketing & Newsletters
Product Descriptions & E-commerce Copy
Brochures, Flyers, & Handbooks
Social Media Copy
Case Studies & Whitepapers
Ad Copy & Landing Pages

Website Copy & Brand Messaging

I’ve visited my fair share of websites, and 99% of them commit the cardinal sin of being simultaneously vague and verbose: a truly impressive feat of bad writing.

Proper website copy articulates exactly what you do, why you’re brilliant at it, and why anyone should care; all while being engaging enough that people actually read past the first paragraph.

I craft homepage copy that hooks, About Us pages that actually tell your story (not just list your credentials alongside a bunch of buzzwords), and service pages that convert browsers into buyers. SEO-optimised, conversion-focused, and mercifully free of corporate drivel.

Blog Posts & Articles

Content marketing is supposed to establish you as an authority in your field. Instead, most business blogs read like they’re auditioning for “World’s Most Generic Advice.” (“Top 10 Tips for Success!” “Why Communication Matters!” Kill me now.)

I write blog posts that people voluntarily read to the end. Posts that demonstrate your expertise without inducing narcolepsy. Posts that rank on Google and make readers think, “Wow, these people actually know what they’re talking about.”

Whether you need thought leadership pieces, how-to guides, or industry analysis, I deliver content that’s substantive, strategic, and actually interesting.

Email Marketing & Newsletters

We’ve all unsubscribed from a newsletter because it was boring, salesy, or sent you seventeen emails in three days about URGENT DEALS that weren’t remotely urgent.

Email marketing works when it respects your audience’s intelligence and their inbox. I write email campaigns that people open, read, and act on, welcome sequences that genuinely welcome people, nurture campaigns that build relationships, and promotional emails that sell without being insufferable.

Your subscribers are humans with functioning bulls**t detectors. I write accordingly.

Product Descriptions & E-commerce Copy

If your product descriptions currently read like technical specifications written by someone who’s never experienced joy, we need to talk.

Good e-commerce copy sells the transformation, answers objections before they arise, and makes people think “I need this in my life immediately.” If you need product copy that converts, drop me a message.

Brochures, Flyers, & Handbooks

Print demands precision. Every headline must work harder. Every sentence must earn its space. The difference between scannable and impenetrable matters enormously when someone’s holding your content in their hands rather than scrolling past it.

Whether you need a tri-fold that explains your services clearly and concisely, conference materials that position you as the expert you are, or internal documentation that doesn’t make your team’s eyes glaze over, I write print copy that respects both the print medium and the reader’s time.

And, if you need a full service, I have designers I work with who’ll create stunning visuals to go alongside your content.

Social Media Copy

Social media is where brands go to be aggressively themselves, yet somehow everyone sounds identical. The same hashtags, the same calls to action, the same enthusiasm that feels like it was workshopped by a focus group.

I write social content that sounds like an actual human wrote it: captions that stop the scroll; LinkedIn posts that don’t make people cringe; and Instagram posts that people want to share.

I scaled my own pages from zero to 100,000 followers in under 6 months, so I know what I’m talking about.

Case Studies & White Papers

B2B content doesn’t have to be boring corporate twaddle.

Case studies should tell compelling stories about how you solved real problems, not just list project details in chronological order. White papers should establish thought leadership through insight and analysis, not bury readers under jargon until they give up and go take a nap.

I write B2B content that’s authoritative without being impenetrable, comprehensive without being tedious, and persuasive without resorting to hyperbole. Your prospects are smart people and I treat them as such.

Ad Copy & Landing Pages

You’ve got approximately 2.5 seconds to convince someone not to click away. No pressure.

I write ad copy that grabs attention and landing pages that convert it. With clear value propositions, compelling headlines, persuasive body copy, and authoritative CTAs, every word earns its place or gets cut.

Whether you’re running Google Ads, Facebook campaigns, or testing new offers, I create copy that turns clicks into customers.

Case Studies

9% Website Conversion Rate for Lincolnshire’s Best DJ Company

Tim Gutteridge, founder and Managing Director of Floorfillers Entertainment, had built Lincolnshire’s top-rated DJ company through exceptional service delivery. With over 400 weddings and events […]

View Case Study

Number 1 Google Ranking for Every SEO Keyword

Cognito – a premium sushi restaurant in Lincoln – needed to become visible online. The food was exceptional, the service was sharp, but potential customers […]

View Case Study

Testimonial

"Having worked with Ellie for well over a year, I can honestly say she has a rare talent as a copywriter - the ability to combine creative flare with technical accuracy. She is dependable, flexible and a genuine pleasure to work with. Ellie is the first person I turn to when I need support and the first person I recommend whenever somebody asks. She has dealt with some incredibly difficult B2B topics with ease, and I cannot explain how nice it is to be able to trust that you're going to get first class content back every time."

Neil Knighton, B2B Copywriter

Proofreading & Editing

Okay. So, you’ve got the content. Now let’s make sure it’s flawlessly presented.

SEO Content

Anything beyond page 3 on Google doesn’t exist in my view. Let’s boost your ranking.

Academic Writing

I know first-hand what publishers and lecturers are looking for when reading your work.

Workshops & Event Speaking

Talk shop with me at one of my tailor-made workshops for businesses and educational institutions.

Private Tutoring

Want to improve your writing skills? Master SEO? Learn more about copywriting? Get in touch!

Awards & Grant Applications

Increase your odds with a well-articulated and well-researched application form.

DIY SEO Audits

I’ll review your site and tell you exactly what you need to do. You take care of the rest.

Arcanum Academy

Skills bootcamps, ticketed workshops, and high-level training for marketing teams and entrepreneurs.

Bespoke Services

Every project is different, so let’s have a chat about yours. If it’s anything to do with words, I’ve got your back.
To top