Case Studies

After more than a decade in copywriting and marketing, I’ve worked on my fair share of projects.

There are far too many to document here, and some projects come with NDAs attached, so I’m not allowed to spill the beans.

What you’ll find below is a selection of projects where I can show you exactly what I did and, more importantly, what it achieved. These examples demonstrate my approach: SEO-driven copy that actually ranks, persuasive messaging that converts, training sessions that make an impact, and writing that sounds like a real human being rather than a template.

If you’re wondering whether I’ve got experience in your specific industry, just ask – chances are I have, and I’m happy to talk you through relevant work that isn’t published here.

How SEO Blog Content Put Cliffside Windows at the Top of Google

Most businesses treat blogging as a box to tick. Publish something, anything, often enough and hope Google notices. It rarely works, because Google rewards relevance, […]

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Three Businesses, One Workshop: What Happened to Their Reach

There’s a question every business owner asks about social media training: is this actually going to work, or will it be just another expensive afternoon […]

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CyberShadows: The Coolest Website I’ve Ever Worked On

I’ve written copy for a lot of websites over the past decade. Law firms, clothing brands, software developers, manufacturers, therapists. The list goes on. But […]

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Three Award Victories for Krantz Designs

Krantz Designs is a bespoke kitchen and interior design company based in Lincoln. They create stunning spaces, they’re deeply committed to charitable work, and they […]

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How Dough Loco went from 1,000-2,000 views per post to over 20,000

Dough Loco, a Lincoln-based pizza restaurant, was posting on social media but struggling to cut through the noise in a competitive local food scene. Their […]

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439 New Followers & 7 Sales from one Social Media Post

Emma Haigh, owner of Jailhouse Frock – a 1940s and 1950s style clothing shop in Lincoln – had been posting consistently on social media for […]

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Number 1 Google Ranking for Every SEO Keyword

Cognito – a premium sushi restaurant in Lincoln – needed to become visible online. The food was exceptional, the service was sharp, but potential customers […]

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From 2:2s to a First in Two Sessions

When Amelia came to me, she was frustrated. A full year into her degree, she’d been consistently achieving 2:2s on her essays despite feeling she […]

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9% Website Conversion Rate for Lincolnshire’s Best DJ Company

Tim Gutteridge, founder and Managing Director of Floorfillers Entertainment, had built Lincolnshire’s top-rated DJ company through exceptional service delivery. With over 400 weddings and events […]

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Bespoke Services

Every project is different, so let’s have a chat about yours. If it’s anything to do with words, I’ve got your back.

Get in touch

"I have worked with Copywriters before, however Eleanor is by far the best I have worked with. We are getting far more done than I expected. Eleanor is incredible at taking your thoughts and concepts and creating a coherent message that is exactly what you were thinking but were struggling to get on paper."

Anna Wood, Clarity Coach.

"We have been working with Eleanor for the past few months and have really started to see the benefits for our business. She brings an air of positivity to every meeting and she completely understands what we aim to deliver, having a knack of articulating our core values to our customers so effortlessly. I’m excited to continue this partnership and I am confident that the work we are doing together will transform the marketing for our business."

Maria Constantinou, Krantz Designs

"I've never worked with such a professional and passionate copywriter. If you are looking for someone to transform your copy; Eleanor is THE go-to person. Eleanor is very creative with the way she writes and is always on the lookout for how things can be improved. Having never missed a deadline and far surpassing my expectations, I cannot recommend her and her business more highly."

Ash Wilks, Wallbreaker Video Production

"Eleanor has worked with us for 18 months, helping with SEO content for our new website. She writes clearly and concisely with a high level of understanding for complex topics - ESG regulation, sustainability investing trends and industry insights. She works through feedback very methodically and promptly and is a pleasure to work with. I would highly recommend Eleanor for copy writing."

Iola Hopkinson, KEY ESG

"Eleanor wrote our website copy for us and worked on our SEO. We’re now ranking on the first page of Google for every search term that we wanted to rank for, and our site traffic has shot up. We’re a lot more visible now, and the number of enquiries and bookings made through our website has increased significantly. We’re really pleased with the work she has done! :)"

Ellie Pickles, Cognito Japanese Restaurant and Bar

"Having worked with Ellie for well over a year, I can honestly say she has a rare talent as a copywriter - the ability to combine creative flare with technical accuracy. She is dependable, flexible and a genuine pleasure to work with. Ellie is the first person I turn to when I need support and the first person I recommend whenever somebody asks. She has dealt with some incredibly difficult B2B topics with ease, and I cannot explain how nice it is to be able to trust that you're going to get first class content back every time."

Neil Knighton, B2B Copywriter

"Eleanor from Arcanum Copy has recently completed a number of copywriting tasks for several of my businesses. Her attention to detail and ability to craft words in a way that conveys our brand's value, in addition to her professionalism and attentiveness toward us, makes her really stand out as one of Lincoln's true professionals."

Tim Gutteridge, Floorfillers Entertainment Ltd

"Eleanor is a first-class copywriter - she has helped me with the words I need for my new website and other marketing collateral. It's easy to get stuck in your own way when writing about yourself and your services. No matter how much I tried to detach and choose the right words, I always found that Eleanor wrote something better!"

David Harrison, Photographer

"Eleanor proofread my scientific articles and doctoral dissertation. I am impressed with her attention to detail and have recommended her to my colleagues. What I liked the most was her clear communication and compliance with deadlines. She is very kind and a true professional. It was a pleasure to work with her and I look forward to future collaborations."

Tena Obradović Posinković, PhD researcher

"It's an absolute privilege to highly recommend Eleanor for copy services. I've had the pleasure of using her services for a couple of months now. She has an innate ability to use words that reflect your personality, whilst keeping within the theme of the messaging required. She takes concepts or messages, that can be - lets be frank - dull, and makes them engaging for the reader. I've seen a huge upsurge in my read and click rates, since engaging with her."

Andy Nisevic, One Degree Training and Coaching

"Eleanor has been helping me with editing and proofreading for many years now, and I have recommended her to a lot of colleagues during this time. Her attention to detail is exceptional. From publication manuscripts to video docuseries, I have worked with her on a variety of different projects and have always been very impressed with her work."

Guglielmo Giuggioli, Visiting Researcher at Stanford University

"I started working with Eleanor over 4 years ago. I can definitely confirm her professional diligence and extreme flexibility to accept all my requests, many of which are last minute. I’ve published several papers in high-ranked journals for my discipline with her help and I would recommend her services to anyone who needs support for proofreading and editing."

Massimiliano Pellegrini, Associate Professor at University of Rome

"I've worked with Eleanor on a few projects over the years, including most recently with the copy for my own website. I'm so happy with how it came out. She managed to understand the tone of voice I was after better than I could explain it myself. I would happily recommend Eleanor to other people looking for copywriting services, and I can't wait to work together again!"

Amy Scutter, Twig Design Co

"We were thrilled to have Eleanor as a speaker at our International Women's Day panel. Her insightful contributions and engaging presence made her an invaluable addition to our panel. Eleanor truly elevated the quality of our event, and we look forward to having her join us again in the future."

Beth Pearson, University of Lincoln

"First of all, I just want to say what an absolute pleasure it is to speak to such a genuine person who's also an expert in their field, whose first ambition was to genuinely help me out. I would not hesitate in recommending Eleanor's services to anyone. She's really helped with my SEO website content so much and I'll always be eternally grateful! "

Luke Rushby, Pest Control

"We had limited time to rebrand, so we needed somebody to help us who would understand our business super-fast. Arcanum filled that gap brilliantly and supported us in creating a fresh brand in only 8 weeks!"

Neil Everatt, CyberShadows

"A superb service. The work on my book’s index was completed on time and to the highest quality. I unreservedly recommend Arcanum Copy."

Dr. Tim Rideout

"Eleanor has been a lifesaver in proofreading my PhD chapters. She is thorough, clear in her feedback, available when needed, and always delivers on time (which is such a relief if you're managing a bigger project!). I love how she uses track changes, this makes it easy to review the suggestions. If you want someone reliable and great at what they do, I can't recommend her enough!"

Rowena Blokker

"I worked with Eleanor and Arcanum Copy when producing a business magazine called The Business Companion. Her proofreading work was so detailed and thorough, offering fantastic suggestions and amendments to really help improve the product. She also works incredibly quick and efficient leaving no stone unturned. We will certainly be in touch for support on future projects!"

Toby Lee, Headshot Toby

"I've been lucky enough to know Ellie for many years and worked with her on quite a few projects, both directly and in collaboration with other agencies. Ellie's style of writing perfectly breaks down complex and corporate topics in a way that's easy to digest and enjoyable to read. I wouldn't hesitate to recommend Ellie to anyone looking for creative content, proofreading or editing services."

Carys Blackbourn, Rokit Digital

"Dr Eleanor Bryan of Arcanum Copy has undertaken various projects for APK Industries over the past year to include, website content, grant writing, award entries, contract tender submissions, and executive summaries. I have found Eleanor to be very professional and to have excellent writing skills. The many tasks I have passed onto Eleanor have been very complex yet have required very little input and information from myself. I have never doubted Eleanor’s abilities to perform these tasks to a very high standard, and always on time. Eleanor has a unique ability and skill set that AI can’t match."

Alan Greig, APK Industries