Emma Haigh, owner of Jailhouse Frock – a 1940s and 1950s style clothing shop in Lincoln – had been posting consistently on social media for nearly three years. With 480 posts published (averaging three per week), she’d built a respectable following of 5,000 people and was gaining approximately 10 new followers per post.
Her growth was steady, but Emma questioned whether her efforts were actually working. Was she focusing on the right content? Were her posts reaching the right people? After years of consistent posting, she wanted to know if there was a better way.
Emma booked Arcanum Academy‘s two-day intensive workshop to completely overhaul her social media strategy.
The Results
- Immediate Impact (First Post After Workshop)
- 439 new followers from one post (44x her previous average)
- 4x usual viewership on the video
- 800 website visits on posting day (6.6x her typical “good day”)
- 582 website visits the following day
- 7 online orders directly attributed to the post
- £241.33 in revenue from a single piece of content
Projected Annual Impact
- If Emma maintains this performance posting twice weekly: £25,098 potential annual revenue
- If she posts three times a week (her previous frequency): £37,647.48 potential annual revenue
These projections are based solely on direct sales from individual posts – they don’t account for increased brand awareness, foot traffic to her physical shop, or the compounding effect of algorithmic favour over time.
The Bottom Line
Emma spent three years building a foundation through consistent posting. The two-day intensive gave her the skills to ensure her efforts lead to better results.
One post generated what would have taken 44 previous posts to achieve in follower growth, and it delivered measurable revenue within 48 hours.
If you’d like so see results like these for your business, join the waitlist to be the first to hear about the next session.
