Krantz Designs is a bespoke kitchen and interior design company based in Lincoln. They create stunning spaces, they’re deeply committed to charitable work, and they had ambitious growth plans, including a second showroom in London. What they didn’t have was the time or capacity to write the volume of content their business needed.
I worked with Krantz on a retainer basis for two years. During that time, I handled anything and everything that required words: website blog posts, brochure content, client communications, and – crucially – awards and grant applications.
Two Years, Three Major Awards, and a Whole Lot of Writing
Award entries are a particular specialism of mine. Most businesses either don’t bother entering awards (too time-consuming) or submit rushed, underwhelming AI applications that don’t do their work justice. I wrote Krantz’s award submissions from scratch, crafting narratives that positioned them as talented designers and as a business with purpose, community impact, and a genuine story worth recognising.
This meant translating their work into compelling written cases that judges actually wanted to read.
Beyond awards, our retainer covered the full spectrum of copywriting. Blog posts showcasing completed projects. Brochure copy for their showroom. Client-facing communications. The kind of consistent, on-brand content that builds reputation over time but rarely gets prioritised when you’re busy running a business.
What Krantz Won
| Award | Organisation | Year |
|---|---|---|
| Business for a Purpose | Lincolnshire Enterprise Awards | 2023 |
| International Design & Architecture Award | Design et al | 2023 |
| Kitchen Design of the Year (Nomination) | KBB Focus Awards | 2023 |
| 35 Under 35 Award | Management Today | 2024 |
Four major recognitions in a single year – three wins and a nomination at one of the industry’s most respected awards.
Why It Worked
Krantz had the substance. They were doing genuinely impressive work: award-worthy designs, meaningful charitable contributions, sustainable practices. What they needed was someone to articulate that substance in a way that cut through. Award judges read hundreds of entries. The ones that win are the ones that tell a clear, compelling story – not the ones that list achievements without context.
That’s what I provided: the narrative craft that turns good work into recognised work.
The Takeaway
Awards aren’t vanity metrics. For a business like Krantz – one with expansion plans and a premium positioning – industry recognition is a genuine commercial asset. It builds credibility, attracts press coverage, and differentiates you from competitors.
But winning requires more than deserving to win. It requires presenting your case in a way that resonates with judges who have limited time and dozens of other entries to read. That’s where strategic copywriting makes the difference.
Whether you need a one-off submission or ongoing support through a retainer arrangement, I craft narratives that position your work in its best light.
If you’ve got achievements worth recognising but no time to write about them, reach out and we’ll have a chat.
