Arcanum Academy has been nominated for a My Local Award in the ‘East Midlands Training Provider of the Year’ category.
I didn’t enter it. I didn’t pay for it. Somebody who came to a workshop put my name forward, which is the only reason a business ends up on that list at all.
Vote for Arcanum Academy
What are My Local Awards?
Most business awards work one of two ways. Either you write an entry yourself and a panel of judges decides who wins, or you pay for a nomination package and ultimately feel disappointed to discover that everyone who paid is a finalist.
My Local Awards runs on public vote instead: winners aren’t chosen by panels or pay-to-win schemes. Nominations are free, voting is open, and the results are transparent. Businesses get on the list because a customer thought they were worth putting there.
I can write a persuasive awards entry – it’s literally my job – but I can’t write my way onto a list that only customers can put me on, so that’s why this nomination feels extra special.
What People Are Voting On
Arcanum Academy is a sister company to Arcanum Copy. Arcanum Copy is the ‘done for you’ service, and the Academy is where I teach my strategies through marketing training courses. I enable business owners and teams to run their own marketing more effectively, rather than paying somebody else to do it and never learning how it works.
In the eighteen months since I launched:
- Over 400 business owners and professionals have been trained
- Every ticketed social media workshop has sold out aside from one (because I stupidly scheduled it for the same day as the Lincolnshire Show!)
- Capacity went from 10 places to 16 because demand outgrew the room. I upgraded the venue and increased dates.
- 54 people have left a Google review, and every single one of them is five stars
And, most notably, as a result of that last point Arcanum Academy has become the top-rated training provider in all of Lincolnshire!
Why The Training Works Differently
Most marketing training is a pitch deck in disguise. You give up a day, you get the surface of a method, and then you get sold the done-for-you service that was the real point of the session all along.
I built Arcanum Academy as the anti-workshop workshop. No funnel, no gate-keeping, and nothing you could have found for free with a quick Google.
Two things make it different.
It’s taught by someone who still does the work. I’ve run Arcanum Copy, my copywriting and SEO consultancy, for twelve years, and everything I teach is a method I use on live client accounts. I also proved it on my own channels, which went from zero to 100,000 followers in six months on roughly two posts a month, with no ad spend at any point. That following is now approaching 200,000.
It’s taught by someone qualified to teach. I hold a PhD, a Postgraduate Diploma in Higher Education, PTLLS, and a TEFL Diploma, and I spent years lecturing at the University of Lincoln. Knowing a subject and being able to teach it are two different skills, and the marketing industry tends to assume they’re the same one.
My Unique Approach to Social Media
The industry consensus is that visibility requires volume. Post three times a week. Some trainers will even tell you three times a day.
That advice fails the exact people it’s sold to, because business owners running a business don’t have that kind of time.
My method inverts it. Post less, but post strategically. It’s built on how the algorithms actually distribute content – the stages a post moves through, what promotes it into the next tier of audience, and what kills its reach – so that someone posting twice a month can outperform someone posting twelve times.
Around that sit three frameworks I developed myself: PRISM™, FACET™ and REFLECT™. No other provider in the region teaches them.
All cohorts leave with my full algorithm-leveraging strategy, a bespoke posting plan with over a year’s worth of content ideas, plus all the kit they need to actually execute it.
What happens next for the people who come
I’ve had multiple people go from averaging 500 views per post to getting 100,000 views on their first post after the training. I’ve had attendees 10x their following within a couple of months. People win more clients, gain better visibility, and get more sales.
Take a look at some of my case studies below:
- Three Businesses, One Workshop: What happened to their reach?
- How Dough Loco went from 1,000 views per post to over 20,000
- 439 new followers and 7 sales from one social media post
And keep an eye on my case studies page as I’ll be sharing more soon!
How to vote
Voting is open from 4th August to 18th August. It takes about ten seconds and you don’t need an account.
I put my heart and soul into these courses, so if you do have a minute to spare then I’d really appreciate your vote!
Coming to a workshop
The next social media strategy workshops in Lincoln are live. Tickets are £289 and that includes the full day, your bespoke posting plan, lunch, and all your kit to take home.
They do sell out – usually well in advance – and August only has a few spots left!
Book a place or join the waitlist if the date you want has gone.
FAQ
Where is the social media training held?
At Mosaic Digital Hub, 13-14 Silver Street, Lincoln, LN2 1DY. My office is in the centre of Lincoln, just a 5 minute walk from the train station and a stone’s throw away from many city centre carparks.
Who is the training for?
Small business owners, sole traders, budding influencers, marketing staff, and teams who want to run their own social media rather than outsource it.
What ability level is this training for?
You don’t need to be an expert marketer to join, but you do need an understanding of how social media apps work – even if all you’ve done is scroll and post on your own social media pages. If you’ve never been on social media before, this course is not for you.
How much is a place?
£289. This includes the full day of training, a bespoke year-long posting plan, a delicious lunch, and a kit bag with all the equipment you need to get off to a good start.
Do you offer private or team training?
Yes. Private and in-house sessions are available in person or online, and can be built around your team’s specific goals. Download your info pack here.
